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The Power Of Purpose Blog

New Study Finds Transparency From Nonprofits About Usage Of Funds From Crowfunding Increases Donations

crowdfunding fundraising May 03, 2019



A new study from the Kelley School of Business at Indiana University finds Nonprofit organizations increasingly are using crowdfunding campaigns not only to raise funds but also to build donors' trust. 

Published in Production and Operations Management, the study, Operational Transparency on Crowdfunding Platforms: Effect on Donations for Emergency Response, identified two transparency tools that can help attract donors on crowdfunding platforms: "updates" about the work being done, a form of operational transparency; and "certification" demonstrating that the campaign benefits a 501(c)(3) Nonprofit organization, a form of conventional transparency. Based on an analysis of more than a hundred thousand crowdfunding campaigns run by Nonprofit organizations over a seven-year period, the study found that while both updates and certification helped increase donations, updates were far more effective, with each additional work-related word in an update...

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10 Top Crowdfunding Platforms To Fund Your Nonprofit

Today, there are many places for nonprofits to find funding and donations online. These sites help social entrepreneurs, charities, and individuals gain access to the money that they need to be a catalyst for positive change. These platforms are a great place to start your search for funding your cause.

1) CauseVox

CauseVox an NYC startup site that focuses on helping small to medium sized nonprofits raise funds. They specialize in creating social impact with their causes. The supporters you gain are able to create their own pages to raise money on your behalf. This can help you increase your donations and exposure online. With a very flexible system and pricing, CauseVox is a good place to start for any nonprofit.

 

2) Razoo

Hailed as “a movement of people who want to make generosity a part of everyday life,” this platform boasts 14,000 nonprofits raising around 500 million in funds to date. Razoo also offers services for charitable fundraisers for...

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