Social media is important for nonprofits whether they are highly established or just starting out. Having an online presence can take your organization from barely surviving to thriving, even with a limited budget. A polished persona on the internet can promote your mission and engage your community, and what nonprofit doesn’t need that?
If social media still seems daunting, no worries. If you follow these basic guidelines you can ensure that your organization looks good and expands your network.
1) Have All Your Bases Covered
It is important to diversify your social media outlets. Facebook, Twitter and LinkedIn are the basic channels that your organization should be on. If you have a highly visual nonprofit with lots of photo opportunities you should look into Instagram and Snapchat as well. Facebook Live is great for events to show people what you do in real time. Evaluate each channel and use your gut for what will work best for you.
2) Have a Game...